User Research

I implement a variety of user research methods to help me understand users needs, pain points, behaviours, workflows and mindsets. I use both qualitative and quantitative methods at the start of the project as well as through a project. Formative research helps me validate product ideas specially in the launch of new products and services.

My toolkit includes:

• User interviews

• User journey mapping

• User flows & scenarios

• Co-creating with users for problem definition, ideation and coming up with solutions.

• User segments and personas

• Service design blueprints

• Competitor and market analysis

• User testing: formal lab based testing and guerrilla testing

• Diary studies, Card sorting

• Value proposition definition, Context maps, business model canvas, Lean canvas

• Design Sprints