Hi there! Thanks for visiting my website. My name is Sol Pandiella-McLeod, and you've just stumbled or perhaps even intentionally arrived at my website.

I’m a designer by trade and artist at heart. My creativity didn’t just emerge when I commenced my education but began to develop the minute my hands were able to pick up a coloured pencil. My interests as a child revolved around drawing, oil painting, creating my own typefaces, zines and kids books. Whilst most children attended Saturday ballet lessons and sporting events I got high on turpentine and oil paints.

I’ve been working as a designer for the past 20+ years in a variety of IT companies and consultancies. I also ran my own design studio for eight years which provided multi channel design services for an impressive list of clients including Challenger, FujiXerox, Officeworks, Newscorp, Mcgrath Realestate, Simon & Schuster Publishing, etc. During that time I also launched my own products including Pukka an online logo store, EarthFirst Green Guide and digital iPad magazine as well as Chemeleon an iPhone app that helps you understand food additives in a simple and fun way.

My design experience spans across a broad range of digital media technologies including: mobile applications, chatbots, designing AI strategies, websites (responsive,CMS), CRM implementations, intranets, most social media channels, E-newsletter campaigns, web applications, banner advertisements, promotional animations and a bunch of complex applications that make my head combust at the end of the day in a good way.

Over the last 4 years my focus has centred around design strategy and solving complex business problems. My design philosophy is driven by user centered design methodologies, that combine design thinking, systems thinking, psychology, brand strategy, lean ux and agile methodologies. The 'user' has always been at the centre of everything that I've ever created; even before I was aware of the now mainstreams labels of UX/CX and HCD.

I have an insatiable hunger for technology, design and digital culture. It’s a pastime that actually flows into my work. I read emergent tech, business strategy and design books for fun. I prefer to splurge on a subscription to HBR & wired magazine instead of a new handbag!

Part of me yearns to be immortal, just so that I can see the places that technology will take us, but for now I'll keep an eye on where AI is going and live life gratefully because I have found my calling in life and get paid for it.