Design Thinking: balancing users needs with business goals and technical feasibility.
Human Centred Design Approach: Co-creating with end users to ideate, test and iterate designs.
Lean UX tools: Used to understand the users experience. Analysing touch points, pain points, emotions to discover opportunities that lead to the ideal experience. - User Journeys - Setting project vision - Hypothesis statements - Personas - guerrilla user testing - mystery shops - surveys - competitive analysis - User segments analysis - touchpoint analysis - collaborative sketch sessions - User flows - empathy maps - Business Model Canvas - Value Proposition Canvas - User Interviews - User testing - Prototypes - Card sorting - wireframes - mood boards- SWOT Analysis - Scenarios - 5 why's -
Service Design: An orchestrated symphony of experiences, perceptions, products and services that connect people to brands. The touch points can be digital, printed, psychological & sensory experiences as well as service and product based.
Branding: Brand identity design and branding strategy.
User Research: Qualitative and quantitative methods used during discovery phases to validate product creation and during product development to ensure the right product is being created to meet users needs and business needs.
Visual Design: The visual design supports the brand and purpose of the design. Colours, fonts, imagery and layout are combined together to appeal to specific target users as well as to visually communicate the intended marketing message.
Systems Thinking: Uncovering the root of the problem by unraveling the What and Why's, understanding the mental models and interconnected structures.