Innovation

I help clients innovate by using a human centric approach. This approach focuses on innovating by exploring the pain points and frustrations that internal users experience as well as customers. It all starts with research to identify opportunities and to validate the assumptions the business has come up with.

By defining baseline metrics, running continuous experiments and monitoring user behaviour I am able to work with clients to test ideas and features quickly and easily. This enables us to validate assumptions early before too much investment, in order to ensure the concepts are desirable, feasible and viable.