Booktastik is a website designed by book lovers for book lovers. The site features daily book deals across a wide range of book categories which are emailed to subscribers daily.
My role commenced at the business planning stage and started with brainstorming names for the business idea, followed by numerous brand identity concepts, brand assets, information architecture of the website structure, strategic thinking about features and value add to readers as well as the website design and consulting with technical team to make the project come to life.
The website was custom coded into a WordPress Responsive Template.
Phase 2 which is currently underway includes the designing of branded collateral that will be used in exhibition events to help promote the website, including t-shirt designs, brochures, business stationery, social media, and exhibition booths. Ensuring that the brand is represented consistently across all the touch points by which it connects to book lovers.
The Officeworks intranet is used by stores throughout Australia. My role was to design the information architecture and visual design of the intranet as well as email newsletter templates for internal users.
When you create logo concepts for clients they only ever choose one. So what happens to the poor little logos that don’t get selected? Nothing, they are left forgotten in an illustrator file some where in your archived work. So one day in 2008 I decided to turn all those neglected logos into files that clients with small budgets could purchase.
After brainstorming a heap of names, I decided on ‘Pukka’ which means genuine, true, top quality. In true eco-fashion we recycled or resuscitated over 200+ logos to fill the web store that we created.
:: Concept for logo store :: Information architecture :: Art direction of ecommerce website design and brand :: Created over 200+ logos for the store :: Social media promotion on Twitter and Facebook