When you create logo concepts for clients they only ever choose one. So what happens to the poor little logos that don’t get selected? Nothing, they are left forgotten in an illustrator file some where in your archived work. So one day in 2008 I decided to turn all those neglected logos into files that clients with small budgets could purchase.
After brainstorming a heap of names, I decided on ‘Pukka’ which means genuine, true, top quality. In true eco-fashion we recycled or resuscitated over 200+ logos to fill the web store that we created.
:: Concept for logo store
:: Information architecture
:: Art direction of ecommerce website design and brand
:: Created over 200+ logos for the store
:: Social media promotion on Twitter and Facebook