Booktastik is a website designed by book lovers for book lovers. The site features daily book deals across a wide range of book categories which are emailed to subscribers daily.
My role commenced at the business planning stage and started with brainstorming names for the business idea, followed by numerous brand identity concepts, brand assets, information architecture of the website structure, strategic thinking about features and value add to readers as well as the website design and consulting with technical team to make the project come to life.
The website was custom coded into a WordPress Responsive Template.
Phase 2 which is currently underway includes the designing of branded collateral that will be used in exhibition events to help promote the website, including t-shirt designs, brochures, business stationery, social media, and exhibition booths. Ensuring that the brand is represented consistently across all the touch points by which it connects to book lovers.