NRMA NRMA Insurance Limited was established in 1925 and has grown to become one of Australia's leading general insurers. It has leading market share in New South Wales and the Australian Capital Territory for motor vehicle, home and CTP (motor personal injury) insurance, commercial and health insurance. Brand Audit marchFIRST conducted a brand audit of the NRMA website. An analysis of their offline brand and website was conducted to see how the unification of the brand could be improved across both the physical and virtual mediums. To validate the recommendations user testing was conducted with various focus groups, a variety of designs where created to see how users reacted to the different styles, navigation formates and layouts.