client

Intermedia Travel

challenge

To design a website for a travel agency based in Sydney.

solution

After conducting a competitive analysis of local and global websites I came to conclusion that none of the sites were really capturing the wonderful qualities of travel. When desigining this site I tried to capture qualities such as adventure, excapism, indulgence, dreaming, discovering by finding emotive imagery and words to capture the excitement of travel and to entice site visitors to travel by immersing them in a vast array of beatiful images. These images where organised in a collage style on the home page and with the help of flash they alternated in appearance by making the site appear fresh upon each visit.