client

Hutchinson 3

challenge

To design a viral campaign that would promote the new Hutchinson brand 3 campaign.

solution

It was important that the overall design was alligned to offline marketing campaign and tv commercial.

The viral campaign allowed users to type in their own message and select a character who would then talk back to them. Users could then send it to friends therefore spreadin the campaign to other users.

http://three.veepers.com/service/Start