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Director sequence which explores the notion of information overload and how the media is bombarding us with information, that we filter and digest in small quantities in order to cope with the overload of data that is thrown at us on a daily basis, through televison, radio, newspapers, the internet, signage, etc.

The sequence begins with a slow spaced uncluttered animation, of moving close ups of alphabetical letters,commencing with the letter 'a'.
The sequence gradually speeds up as the screens become congested with type, and sounds, as it reaches the letter z the screen is a chaotic mess of text and sound, that is hard to understand and absorb.


The digital sequence was created in conjuction with a printed piece, that translated what the screens represent as a hard copy. Layered pages of type printed on translucent sheets of bromide film and semi opaque sheets of drafting paper, let the reader read sections on each page and also preview the following pages by seeing though the transparent pieces of plastic.



 

 

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