Max Ecommerce Max Ecommerce provides network services, software development and supplies businesses with hardware and software and hosting. Logo Development Aphic developed the max ecommerce logo, by taking elements of the letter x and stretching it and making it appear as though it is breaking out of a square to give it maximum impact.The x shapes are also similar to a boomerang giving it an australian flavour. Website Working with the new logo design and targeting a fairly corporate market, aphic designed the max ecommerce website, which is a simple website that showcases Max Ecommerce's capabilities and client work.