
Keep
a design journal. . .
I started keeping one at uni and have never stopped, my bookshelf now hosts
about six of them. I stick stuff in it, scribble in it , write in it.
They are one of my most prized posessions. I love flipping through them. Remembering
old ideas and breathing new life into dormant ideas or concepts that never
got used.
Research
. . .
This is the key to creating great designs. You must know what your designing,
who you are designing it for and why it's being designed. It's imperative that
you understand the clients goal, the clients competitors, understand the products
and services and most importantly find out what the end user wants.
If you do your research upfront you will be surprised at just how easy the
ideas flow. It amazes me how many designers don't do any research up front,
they just create designs for arts sake. Design is about visual communication,
if you don't do your research how do you know what you are suppose to communicate
to your audience?
Hoard
. . .
Collect magazines, brochures, pamphlets, catalogues, packaging labels, leaflets,
posters, clothing tags, wine labels, postcards, etc.
I have a huge box full of this sort of stuff, everytime i need some ideas,
i sit on the floor and dig through it discovering things that I had forgoten.
Keep
the concepts that clients reject . . .
Some times the best ideas never get used or sometimes you present a couple
of fantastic ideas and one has to be added to the scrap heap. It's great to
go back to some of these with a fresh set of eye balls.
Take
lots of photographs . . .
I love looking through that little rectangular shape at the world. It's funny
how things look different through a lense; close up, zoom out, zoom in, crop.
And thank God for digital cameras! they sure save me a lot of money. I no longer
have to pay to see my photos i can just download them on to my laptop.
Be
inspired by other designers. . .
When ever i go to a website that i find visually interesting, i take a snap
shot and store into an 'inspiration' folder on my machine. I have been collecting
them for years. I categorise them under different themes such as retail sites,
designers sites, great navigation, cool colours, business sites, etc.
Sometimes you just don't have time to surf the web or your working in a place
that doesn't have an internet connection or the web is down. Having this sort
of resource on your machine or a cd is a quick way to get some ideas.
Brainstorm
. . .
A group of brains is always better than a single brain, but be sure to run
a brainstorming session right!
Encourage wild ideas and defer judgement; never ever discourage an idea no
matter how dumb you may think it sounds.
The beauty of these sessions is that someone elses idea can suddenly give you
an even better idea.
My golden rules for brainstorming are:
1- Define. Clearly
outline what it is that you are trying to achieve at the beginning of the
session.
2 - Bring stimulating materials. This
depends on the type of concepts that you are after, but you can bring large
sheets of paper, crayons, plasticine, magazines for cutting up, competitors
products, objects that are related to the theme of the brainstorm... the list
is endless. Oh and don't forget some snacks to munch on.
3 - Elect a scribe and number your ideas. Get
someone to write every single idea on a whiteboard or giant post it notes.
Set a goal of the number of ideas that you want to collect for the session.
Aim for about 50-100 and number each one.
4 - Re-visit ideas. Once
you have collected a bunch of ideas revist each one and narrow it down to a
hand full of the strongest concepts. Push these further by looking at them
from a different view point and discussing their merits.
5 - Explore and develop further. At
the end of the session you should have at least a hand full of strong concepts
that you can then conduct some research on and develop further.
|
A
while a go I asked a group of my friends to send me a list
of things that inspired them, so here they are...

|