"We slip from our obligation to know what consumers are thinking… into believing they are like us; and from there we slide further into believing we can think for them and understand their actions." -- William McComb, McNeil Consumer Healthcare
	"It's much easier to dismiss ideas than to engage with them. But that's exactly what we mustn't do. Shut out ideas and they'll just go somewhere else. There'll always be someone who'll give a home to a good idea." -- kevin Roberts, Saatchi & Saatchi
	"Ultimately, strong branding is not just a promise to our customers, to our partners, to our shareholders and to our communities; it is also a promise to ourselves… in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential." -- Carly Fiorina, CEO Hewlett-Packard
	"Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf." --Robert Pliskin
	"The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services." -- Caption from Harley-Davidson annual report

Books are my weakness! For some women its shoes, for me its books and well maybe handbags. I have to admit my bookshelves are populated with more than just a handful of branding related books, yet not all of them are all that useful. The books below however have served to be a great resource that I refer to often.

	Building Strong Brands by David A Aaker
	Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw
	Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands By Alina Wheeler This is the best brand id book that i have ever come across.
	Emotional Branding the new paradigm for connecting brands to people by Marc Gobe
	Branding by Geoffrey Randall
	I-CONS: The Essential Guide to Winning and Keeping High-Value Customers Ross Honeywill, Verity Byth

A great site that features many branding related articles, whitepapers, debates...

Kevin Roberts is the CEO of Saatchi and Saatchi.The site features some interesting articles.





Great resource which contains a variety of whitepapers and discussions about creating, communicating, living, measuring, managing and extending a brand.





An extensive resource providing indepth information covering a breadth of business topics and industry sectors.





Features some of the top brands of the world. Just click on a country and click on a brand to find some intererting info.




Design Matters with Debbie Millman is an opinionated and provocative internet talk radio show airing on the Voice America Radio Network. The shows are archived search for design matters to find the archives.