Words were originally magic, and the word retains much of its old magical power even to-day. With words one man can make another blessed, or drive him to despair; by words the teacher transfers his knowledge to the pupil; by words the speaker sweeps his audience with him and determines its judgements and decisions. Words call forth effects and are the universal means of influencing human beings. Therefore let us not underestimate the use of words...

~sigmund freud