Wednesday, 12 April 2006 | YELLOW ARROW

Ever since I attended the web essential conference last year I've noticed that the internet has become the home to many communities. There's something wonderful about humans connecting globally through technology with other humans that they have never met or are unlikely to meet. It makes this large yet small world seem more connected and brakes down the geographical barriers that the internet has managed to blur.

YellowArrow is a beautiful example this and also of how every individual experiences a city in a unique way. It started of as a global art project back in 2004 in the US and now hosts the experiences, memories, insights, secrets and stories of people from all over the world. To quote the New York section of the site "In this city... a lot of extraordinary details pass unnoticed" I guess you could say that about every city in the world.

It's worth having a look at the "video that explains it all" to find out the whole philosophy behind the project. In a nutshell anyone can purchase the uniquely coded yellow arrow stickers. You then stick the arrow in any place that is important to you and record the experience on a mobile phone by using text, sound, image or video. The expereince is then posted on the site and shared with the rest of the world.

I must admit that I was slightly disappointed with the entries for Sydney, so I guess I better spread the word and get myself some stickers.

 



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My name is Sol Pandiella-McLeod I am a visual communicator. aphic: blog is one of my creative outlets dedicated to voicing my opinions, ramblings, thoughts, views, discoveries and inspirations of the visual world.

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