Who would have thought that the telephone would evolve into a vehicle that had the power to increase TV ratings, I'm sure that Alexander Graham Bell's vision never extended that far. McKinsey has an interesting article on "Using mobile phones to boost TV ratings" worth reading if you are as fascinated by the evolution of mobile phones as I am.

I should also mention that I think McKinsey do a great job in creating a website that displays articles in a very readable way, I would have to say that they are the most succesful in doing this so far.