BRAVO BRAVIA
Last week one of my students mentioned the latest Sony Bravia advert in which thousands of colourful balls bounce through the streets of San Francisco, most of the students were surprised that the commercial was actually not CGI but real. In this age of high tech special effects it doesn’t surprise me; as every year goes by its getting harder to distinguish what is real and what isn’t.
I’ve also noticed that there is now a certain novelty in creating things the old fashioned way. I recently watched the making of ‘The Corpse Bride’ on DVD and I was quite amused at how much importance the actors and set creators put on the fact that it was all created using stop motion rather than computer animation. In recent months I’ve seen more of this attitude emerge, it seems that the table has turned.
The amount of labour that goes into ‘hand made’ effects is quite extraordinary and something to be greatly admired, however when the viewer can’t tell if in fact it’s a computer created effect or camera create effect you have to wonder is it really worth it?
Other links:
Behind the scenes of Bravia
Parody commercial for a game by Snoken
The agency behind the advert “fallon”